Blog - Lanctôt Ltée to distribute Finnish based children’s outerwear brand REIMA

Lanctôt Ltée to distribute Finnish based children’s outerwear brand REIMA




Lanctôt Ltée to distribute Finnish based children’s outerwear brand REIMA

Montreal, QC. – November 6, 2015 – Lanctôt Ltée is excited to announce that after 62 years of distributing and manufacturing sporting goods, it has the received the Canadian distribution rights for Reima. The Finnish based children’s apparel and outerwear brand was founded in 1944 by creating clothing from leftover army snowsuits.

Today, Reima has more than 70 years of experience when it comes to weatherproofing kids. Known for being a leading specialist in functional kidswear, Reima products offer weather protection, functionality and maximum performance. Reima products are also designed to give children the freedom to be active in any weather condition during all four seasons.

“We believe Reima’s commitment to developing superior products and their interest in the well-being of children is a perfect fit for the culture of our company,” said Diane Lanctôt, President of Lanctôt Ltée.

Reima products are currently sold in more than 20 countries worldwide at their flagship stores and at local sporting goods retailers.

Reima also aims to lead the future of children’s outdoor activities by continuously innovating and renewing their research and development process.

“As part of Reima’s global expansion strategy, we have identified Canada as one of the most lucrative markets for our brand. Canadian consumers are outdoor-oriented, and the harsh climate is very similar to that of Finland, our home market. We are very pleased to have signed Lanctôt as our exclusive distribution partner in Canada, and look forward to this partnership knowing that Lanctôt is the leading expert of premium European outdoor brands,” said Reima CEO, Elina Björklund. “Lanctôt’s deep understanding of the marketplace, along with their excellent logistics and experienced sales force, will surely help us reach our goals in Canada.”

The Lanctôt sales team will start booking appointments in November 2015 for Fall 2016 deliveries.

To become a Canadian Reima retailer, contact Diane Vinet at or (514) 731-6841 ext: 427 for more details.

For additional information on Reima, please contact International Sales Director Matti Lehtovirta at or by phone at +(358) 50-409-8059.

About Reima®
Founded in 1944 and based in Finland, Reima® is the leading Nordic children’s functional clothing brand. The company employs over 200 people and reached $110-million CAD in net sales in 2014, showing continuous growth of roughly 20% YOY. Reima® products are sold in almost 30 countries across three continents. Functionality, safety, sustainability and innovation are fundamental to Reima’s design. Reima® products are tested by the world’s most honest and ruthless testing team – children themselves. To learn more visit:, and

About Lanctôt Ltée:
Since 1953, Lanctôt Ltée has been a Canadian based, family-run business specializing in the distribution and production of premium sporting goods, apparel and eyewear. Our distribution and design expertise combined with our passion for sport is the foundation of our success. Lanctôt’s brands fall into five categories: Ski, Outdoor, Apparel, Team Sports and Optical.