Lanctôt to distribute Wilson, DeMarini, EvoShield and Atec

Monday, November 18, 2019
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Montreal, November 18, 2019 - Wilson Sporting Goods Co., the world’s leading manufacturer of high performance baseball and softball equipment, has signed a multi-year agreement with Lanctôt Ltée (Lanctôt) for sales of its Wilson®, DeMarini®, and EvoShield® brand products in the Canadian Market.

Under the agreement, Lanctôt begins sales of all the brands on January 1, 2020. The company will have stock available to ship by that date. All outstanding pre-season orders will be shipped from Lanctôt’s Eastern Distribution center located in Montreal.

The Lanctôt Team Sports Division currently sells Louisville Slugger, Pure2improve, DR and SafeJaws to Canadian Dealers.

“Combining these iconic brands to our Team Sports portfolio allows us to become a one-stop-shop supplier with an increased level of service for our dealers and provide us with a solid leadership positioning in the market ” said Diane Lanctôt president.

Frank Henry, Director of the Team Sports Division at Lanctot added“I am very excited about this new association; Wilson is the biggest player in the world of Diamond Sports. Now joining forces in Canada with Louisville Slugger, along with DeMarini, and EvoShield will be a game-changer. Our entire Sales, Marketing, and Brand Management teams share an addiction for both Baseball and Softball and we are all thrilled to add these world-class leading brands to our program”.  

“Lanctôt is the perfect fit to grow our brands in Canada,” said Jim Hackett, General Manager of Baseball/Softball at Wilson. “Their team has deep roots in the local baseball and softball communities, and their operations are first class.”


In Baseball and Softball gloves, Wilson has led the sporting goods industry in custom glove offerings. The brand’s personalization platform allows players of all ages to customize their gloves, using many of the models and design options available to professional players in Major League Baseball®.

For more than 30 years, DeMarini has strived to deliver the most advanced bats in the game. It all started with Ray DeMarini building one-of-a-kind bats in his garage to help hitters gain an edge at the plate. His insane dedication to performance lives on DeMarini continues to lead in bat innovation. 

Founded in 2005 by former collegiate and professional athletes, EvoShield began with a vision to make comfortable and custom athletic protective gear. The brand’s equipment includes a protective layer that reduces the bulk and increases performance by truly custom fitting to every athlete. This protective layer deflects impact away from the body rather than absorbs it.

About Lanctôt Ltée 

For more than 65 years, Lanctôt a Canadian based, family-run business that specializes in the distribution and production of premium sporting goods, apparel and eyewear has excelled in delivering premium brands to independent specialty dealers and major retailers from coast to coast. The Lanctôt brands fall into 7 categories: Ski, Bike, Golf, Outerwear, Team Sports, Fashion and Eyewear.

About Wilson Sporting Goods Co.

Chicago-based Wilson Sporting Goods Co., a division of Amer Sports Corporation, is the largest baseball and softball equipment company in the world today. In these sports, Wilson manufactures high-performance gloves, bats, uniforms, apparel, protective gear, accessories, and player-development equipment through its Wilson®, DeMarini®, Louisville Slugger®, Evoshield®, and ATEC® Sports brands. The company uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best.

For more information, Media only: Jean Cloutier

For Brand and Product information: Frank Henry